ONLINE PUBLISHING...
Nowadays a website builder can be found on almost every street corner. Anybody can build a basic corporate site, be it with support of a database or just static HTML. Therefore we focus on sites that make a difference.
Why are we different?
Most product-driven sites are 'just' showing product-information. However you might say this is just an HTML view on the paper catalogue. Often we also see the use of static PDF pages within a website. This might reduce printing costs but it is not a value-added feature for your customers.
Below we list a number of reasons why the websites we build for our customers do add value to your business.
Search & Compare
When publishing a product-oriented website, we often implement features such as Search & Compare. Using this module you can search all of the products based on specific attributes. Based on these attributes you can then compare products and show the differences between them. This enables you and your customers to make a better choice. For most customers the result is a substantial reduction in returned goods and credit-invoices, thus achieving a higher service-level-degree. Due to the technology we built for this feature, your customer can never search for a combination of attributes that will result in a search with no results. If more than one product is returned, a comparison table can be automatically generated where the differences are displayed graphically.
Languages
Comparable to the expertise we have in publishing a multitude of languages to paper, we can offer the same in our online publications. Based on Unicode and UTF-8 encoding we can publish any language.
Staging
Most of our customers find it useful to have a staging server in which they can see the new content for the site in it's actual layout. After approval this preview site can be synchronised automatically with the live site.
Search Engine Marketing
To be found is the question. That is why we use techniques in our website such as keyword generation and optimization in combination with friendly URL. This way your ranking with search-engines will improve. This data is an integral item in your Content Management.
Complex table-formatting
As is the case with paper publishing our solution allows the use of very complexly formatted tables. Straddles, horizontal or vertical can enhance readability of your site and give your customer a clearer view on the attributes your like to depict.
Standardised Software
Another strength of Guideline is the use of standardised software for our solutions. This way our customers all have the same software, be it maybe in another version. Using and developing standard software, which is based on the PHP and C++ standards, ensures
- a low TCO (Total Cost of Ownership)
- availability of documentation
- support for your tool
- and most of all continuity of the solution
eCommerce
Of course we offer eCommerce with the possibility of fully integrating it with your back-office system. Integrated Credit Card handling, Order tracking, Live Stock info are just a few aspects of a good eCommerce solution.
Deep linking
Deep linking to product information through a different site is possible. For example a reseller who does not want to store all the detailed product information on the suppliers site can deep linking to the suppliers site to retrieve this detailed information. This saves the reseller and supplier a lot of work in exchanging and synchronising data. You can even allow the reseller the possibility to have the information displayed in their own layout. |
